Rosokha.
At Chromia, I worked across multiple ecosystem projects with different goals and audiences, contributing to branding, motion, and marketing visuals. My role focused on directing complex blockchain and technical concepts into clear, engaging visual stories that could be understood by a broad, global audience.
As a result of this approach, the projects gained stronger visual consistency, improved recognition within the ecosystem, and were widely showcased across digital channels worldwide. The focus was not only on aesthetics, but on clarity, usability, and long-term brand confidence.
For Korea Blockchain Week 2024, I served as the video director for Chromia’s campaign, overseeing the creative direction and production of large-scale video assets showcased across Seoul. The campaign included high-resolution outdoor screens and digital placements, requiring visuals that were bold, clear, and immediately readable in fast-paced urban environments.
I contributed to several large-scale marketing campaigns within the Chromia ecosystem, including Asgard, Mimir, Quests, Mainnet Launch, and Evergreen, focused on increasing brand visibility, engagement, and long-term recognition across global digital platforms.
These campaigns collectively generated over 30 million views, increased overall engagement rate by 36.5%, and supported ecosystem growth during a period when the token price rose by up to 390%. The emphasis remained on building consistent, scalable brand communication rather than short-term hype.
I worked on the creation of marketing and digital assets in close collaboration with UI/UX designers and developers. My role included designing and producing motion and animated assets for websites, landing pages, and social media, ensuring smooth integration with live products and marketing flows.
I supported UI/UX teams by translating static designs into functional animations that improved clarity, hierarchy, and user experience. At the same time, I worked with developers to adapt assets to technical requirements, performance constraints, and platform-specific needs.
Alongside production work, I actively contributed to idea generation and R&D, exploring visual approaches, motion styles, and narrative directions before they moved into full production. This phase helped shape concepts that were both creatively strong and practical for real marketing use.
This approach allowed concepts to be tested, refined, and scaled across campaigns, helping teams move faster while keeping visual quality and messaging aligned.
